By Dr Selma Iilonga, Dr Albert Shikongo, and Ms. Jacobina Mwiiyale, University of Namibia.
This blog describes a research project made possible by a Strategic Award from the Hub’s Research Innovation Fund. The Strategic Award is an annual competition that funds innovative and interdisciplinary research to understand and tackle gambling harms.
Namibia has seen exponential growth in gambling among the population, with regular high-profile media stories that celebrate large wins from sports betting. However, we know very little about how gambling impacts individuals and communities or how best to protect people from gambling harms. This groundbreaking interdisciplinary research project was the first empirical study on gambling in Namibia. Its main aim was to investigate how the dissemination of gambling information impacts consumer behaviour and to design a mitigating model to address harmful gambling. We conducted field work in Feb-May 2024 in betting/gambling houses in four regions of Namibia (Erongo, Khomas, Oshana, and Zambezi) and collected data from people who gambled using survey questionnaires (1,598 responses) and 60 semi-structured interviews. We also conducted covert observation in around 60 betting/gambling houses.
What we learned:
- People who gamble in Namibia are more likely to be young and male: Our survey showed that young Namibians were most likely to be involved in gambling activities, with 19% of those aged 15-24 and 47% of people aged between 25 and 34 years actively gambling. More men (69%) than women (31%) were participating in gambling activities.
- Word-of-mouth plays a key role in people’s exposure to gambling: The highest proportion of our survey participants (40%) were exposed to gambling through word of mouth. Other sources included gambling adverts (15%), billboards (14%) and WhatsApp or other forms of social media (13%).
- Money is a strong motivator for gambling: Around half of our survey participants (48%) said they gambled to win money. Other reasons included for fun/entertainment (16%), for competition and skills (9%), to kill boredom (8%), social interaction (8%), stress relief (5%), having more money to spend (3%), and because they cannot stop (2%).
Based on the research, we recommended a range of strategies for mitigating gambling harms in Namibia, including the introduction of live counselling TV and local radio programmes providing gambling education, including testimonies from people who have experienced gambling harms; educational tailor-made gambling information literacy programs for all ages; and amendments to the current gambling act to regulate gambling advertisements.
The implementation of these strategies requires collaboration between stakeholders and change agents. We therefore hosted a workshop for policymakers and other stakeholders in July 2024 to discuss the research findings and recommendations. We were delighted that the workshop was attended by 70 expert participants including public health researchers, local council members, social workers, experts from the Ministry of Environment and Tourism, Gambling Division (the regulating body of gambling activities in Namibia) and Mr John Erastus, CEO of the Gambling Board of Namibia. Participants expressed strong support for the study to be rolled out across Namibia; and for improved consumer protection, including greater availability of gambling treatment centres, changes to gambling licensing, and better monitoring of gambling and betting outlets to prevent underage participation in gambling activities. Further information about the policy workshop is provided in this blog. You can also watch a YouTube video of Dr Iilonga’s presentation of the research at the Hub’s 2024 Colloquium.
About the project team: The project was conducted by the University of Namibia, led by Dr Selma Iilonga (Library and Information Services Unit), with Co-Investigators Dr Albert Shikongo (Department of Computing, Mathematical and Statistical Sciences) and Ms. Jacobina Mwiiyale, (Library and Information Services Unit).